Editorial Services
At Yelram Media, we offer a suite of editorial services that are designed to elevate your brand and create rabid fans that look forward to receiving the content you create.
Thought Leadership
In a world where the media is more fractured than ever, and having your voice heard can be akin to screaming into the void, we rely on a tried and true LinkedIn strategy that takes advantage of an individual’s existing community to elevate theirs and the company’s voice to get in front of the right audience with the right message.
Guest Contributions
We already said the media is fractured. But trade publications remain a viable way to get in front of your target audience, and trade magazines are always looking for new and original content to share with their readers.
Enter: you. We will identify topics your subject matter experts can speak fluently about, then pitch those ideas to editors at your desired trade publication. The result is original content we write that lands in front of your audience that can be repurposed into social media content.
Blog Content
We use current and established SEO methods to ensure the content we are creating with you is viable and helpful for your current and potential customers.
We’ll build out an editorial calendar of topics that ensures you are creating content that speaks to current and future customers on a consistent basis.
Gated Content
Whitepapers and ebooks are the gold standard by which you drive leads for your business, but who has time to write them?
Oh, that’s right - we do!
We will work with your team to identify topics that are ripe for whitepapering so that we can create one that makes customers have no choice but to download them for the small price of their email address.
We conduct interviews and handle all edits so that all you have to do is collect the leads.
Case Studies
The way your customers use your product is the key differentiator between you and your competitors, so why not highlight what makes you so outstanding?
We will work with you to identify customers who are willing to tell your story via their experience with your product, interview them to gain an understanding of their journey, then turn it into a case study (or feature story for the blog) that is ready to be deployed when you need it.
Newsletters
Newsletters: so hot right now. If you don’t have one for your company, you’re missing out on turning leads into passionate fans. But we are here for you. Let’s work together to design a newsletter that looks great in an inbox, while including content your audience actually wants to read. What a novel concept.
Social Media Content
Your company’s social media channels are pointless if you aren’t filling them with good stuff. But these channels are often the first thing to go dormant when you’re working on creating the stuff that drives your business.
We will create a monthly social media calendar that includes a highly scientific mixture of owned (blog content), earned (media placements) and shared (third-party content) content that makes your social media channels feel like a living, breathing entity.